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Nail fashion is quite a craze in Mumbai

Hands and feet get a new look: Expensive salons offering wacky finger nail designs have sprouted up all over in recent years to meet the booming demand

     Mumbai, July 20: India's latest fashion stop-over, it's not enough to have just well-manicured hands. Getting nails stenciled, painted, even pierced has become a rage in Mumbai. A large number of parlours, specialising in nail art, have started to cash in on this latest craze. With the ongoing Lakme India Fashion week in the commerical hub enthralling the trendsetters and the rendfollowers alike, nail fashion has emerged as quite a craze. The throngs that descended at the nail bar is a testimony of the growing popularity of nail designing and the bar. "It's picking up now, it's picking up quite a bit, it's been there for ages really really long ago...what the Indian woman bascially like are crystals," said a nail paint artist.

          The parlor artistically paints the nails turning them into a mini canvas, decoratively arranging gems and foils and by piercing them with rings and chains. Anoushka, a patron of the nail parlour said the art was climbing up the popularity charts. "It actually is quite popular, it's been advertised quite a lot lately, I've been seeing a lot of it," Anoushka said.

         Nail painting, as a form of physical adornment, has come a long way since the old ages. Today, it has evolved into a highly popular and respected field of cosmetology. And with the ongoing Lakme India Fashion week in the commerical hub enthralling the trendsetters and the trendfollowers alike, nail fashion has emerged as quite a craze.

          Lakme, besides organising the fashion fest, is also attracting the visitors by free tattooing, hair styling and nail-art. The biggest names in the Indian Fashion industry - Ritu Kumar, Meera and Muzaffar Ali, Hemant Trivedi, Suneet Verma and Wendell Rodricks - are displaying their collections. Some of the big name potential buyers expected to attend the show include luxury conglomerate Moet, Hennessy-Louis Vuitton and British clothing retail giant Marks and Spencer. India Fashion Week's showcases fewer internationally-known designers than Paris, New York and Milan-relying instead on its reputation as the breeding ground for tomorrow's Indian stars.

-ANI

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