Punjab women getting into
the world of glamour
Chandigarh,
June 25: Gone are the days when women in Punjab were simply sitting
at home and looking after the family. They had always been known as
looking after their health as well as their beauty, which distinguished
them from other women of the country. They have made it big in various
fields and gracefully topped the world of glamour. One after the other,
Punjab has offered several women in the arena of fashion. They now
serve as a role model for other women, who too wish to take some initiative
to enhance their beauty. The beauty is very much in keeping with the
latest trends. As for now it's that of coloured hair and the women
of Punjab are very much a part of this fad.
"I
feel it really enhances the beauty of a girl. My hair had been in
their natural brown colour for so many years. When I came here, I
got this reddish colour tone, which I believe is now an added advantage
to my beauty," said Pooja, a model from Punjab. Various branded beauty
stores and parlours are coming up across Punjab and the range of beauty
services being offered has grown over the years. They are trying their
best to woo Punjabi girls by offering competitively priced beauty
packages. Owners of beauty stores feel that Punjab is a very good
market for products offered by the beauty industry.
"Punjab, in our opinion, is one of the most buoyant markets, when
it comes to beauty products, when it comes to lifestyle oriented products.
As you have people who are really very beautiful and want to enhance
their beauty further. You have people who have disposable income and
people having the intent to spend that money. It's a very important
market for us. It's a fast growing market. In terms of per capita
consumption of cosmetics, it's one of the highest in the country,"
said Vismey Sharma, director of beauty saloon chain.
Many believe that this sudden interest in beauty enhancement methods
has a lot to do with the ongoing trend, which demands that a woman
should look at her best, always. Mehar Bhasin, the famous model from
Punjab, said, "Earlier, what used to happen is that girls only from
metropolitan cities had the freedom and were granted permission by
their parents to do something. Since the time these beauty contests
are being held and our girls have been crowned Miss Universe or Miss
World, the trend has changed now. The parents feel proud now in saying
that "my daughter is Miss Delhi or Miss Chandigarh.' So, they want
their daughters to be up in front. They are no longer sitting at home
as they can't do anything else. The world has changed, many women
are now running the house and the men are looking after their children.
So its nature, trend and time that has changed."
Beauty
awareness is growing in both rural and urban Punjab. To cater for
the Punjabi girl's desire to look beautiful, parlours have mushroomed
in smaller cities and even villages of Punjab. " The biggest benefit
is that earlier the women (of rural Punjab) had to go to Chandigarh,
but now it's (saloon) nearby and hence, saves a lot of money. One
doesn't have to go to Chandigarh every time," said Neena, from rural
Punjab. All said and done, Punjab's women are out to be number one!
-ANI