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Clinic
to Ensure Skin Is Part of Beauty
MUMBAI:. Marico Industries, one of India's leading FMCG companies known for their household brands like Sweekar, Parachute, Revive etc, are now entering the business of beauty by launching a series of beauty clinics across India called Kaya. The first such clinic was launched at Kalaghoda Mumbai. A state-of-the-art infrastructure coupled with trained cosmetologist and doctors backed by Marico Industries makes Kaya stand out from the rest of the players in the market. Over the years, India has been witnessing a lot of changes in the beauty business. The change is evident in not only the rapidly increasing number of clinics and parlours all over the country but also in public attitude. Now everybody, irrespective of age, wants to look good. The perennial media exposure and awareness have made the people very beauty-savvy and they want to have the best of services, whether that is a facial, skin polishing, deep cleansing, hair removal or simple bleach. Kaya aims to position itself as a "wellness" centre for skin care. Unlike other similar centres, free counselling and expert care are prerequisites for a treatment in Kaya. Without proper diagnosis and counselling by the experts, no procedure will take place. All the techniques used there are non-surgical and match international standards. These days all beauty parlours project themselves as skin clinics and offer all these services in different variations. Some call themselves herbal, some endorse a particular brand or international brands to gain people's confidence. With the advent of international brands in this scene the people have more options to choose from. And the latest trend to emerge in this segment is the concept of "wellness" or using the science of medicine in beauty and skin care. They offer the latest medicinal services in a plush enviourment by trained hands of skin specialists and doctors. And this is not just limited to women. Men also get the services. Launching three branches in Mumbai, Kaya will have a clinic in Delhi and Bangalore also. Future plans include clinics in Dubai and Singapore. Kaya will be endorsed by famous model and actress Aditi Gowitrikar as the brand ambassador who happens to be a doctor herself. With Kaya, Marico has pioneered the concept of expert skin care solutions and hope to launch their branches in the rest of India soon. The competition is tough in the beauty segment but still there is enough room for more and more players. Hands
and feet get a new look at India's first-ever 'nail bar' in Mumbai (Go
to Top) MUMBAI: Beautiful nails enhance the beauty of hands. Expensive salons offering wacky finger nail designs have sprouted up all over in recent years to meet the growing demand. In the new century, unlike earlier accepted prototypes of flat and solid colours, nail art lovers search for different brands and colours to decorate their nails. And catering to the demands of fashion conscious women is first ever Mumbai's 'Nail Bar', a bar with difference. Beer or wine is not served here, neither is there a bartender shaking some exotic concocations for you. The bar opned in supurb Bandra caters to different nail care problems and hand and feet are a given a new look.
The crowd that descended at Nail Bar is a testimony to the growing popularity of nail designing. From young girls to working women to housewives, who dream of being pampered, come here in search of different brands and colours to decorate their nails. The parlour artistically paints the nails turning them into a mini canvas, decoratively arranging gems and foils and by piercing them with rings and chains. The cost of a nail job can range from a few hundred rupees for a single glittered dot glued to one pinky nail to a few thousand rupees for a set of five-cm "sculptured" nails attached to each finger. Nail painting, as a form of physical adornment, has come a long way since the old ages. Today, it has evolved into a highly popular and respected field of cosmetology. Innovative, and imaginative, this tradition has run the gamut of a wide spectrum of colours, textures and designs, and in certain circles is considered as an elaborate art form. Bhavna, a regular at Nail Bar, feels beautiful nails speak volumes about a an individual's personality. "I don't think I have very pretty hands and they (Nail Bar) have completely enhanced my hands and a woman's hands speak a lot of her personality and it's good to keep them well maintained and their looks nicer, " she adds. Nail art or creative-painting designs on nails is a rage in the West and now India too seems not to be far behind where earlier only face, hair and body were taken utmost care of. So with this Nail Bar , spunky or wacky, chaste or wicked, let your nails highlight your hands, fire up your fingers that point to the real you! Sanjay
Dutt Holds Marcco Ricci Aloft
(Go
to Top) MUMBAI: Actor Sanjay Dutt has a new role to play and that of brand ambassador of Italian shoe brand Marcco Ricci. He formally launched this brand on Monday at Mumbai's happening mall Haiko which houses the Loft, India's first shoe supermarket. The launch was marked by a fashion show, first of its kind in the country, on footwear. Designed and made in Italy, each item on the show was a tribute to the art of shoe-making. Choreographed by model Achala Sachdev, it exhibited some of Mumbai's top male and female models - Bunty Garewal, Shahwar Ali, Rajeev Singh, Nethra Raghuraman and Tapur Chatterjee, just to name a few - who stepped out a little more stylishly than is usual in a range of fine leather shoes from Marcco Ricci. But the star of the evening was Sanjay Dutt. His appearance on the ramp elicited gasps and cheers from the audience. Known to be fastidious about his clothes and accessories, Dutt has rarely endorsed a brand. But the elegance and elan he exuded as a model for the Marcco Ricci campaign on the ramp was amazing. |
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