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Countdown
begins for some fun and plenty of spunk as
Lakme India Fashion Week
is all set to take off
Mumbai,
July 17: A visual treat - glitz, glamour, shapely legs and toned
torsos ...all in 35 shows. Come 18th and the curtains will go up on
the much-hyped and high profile fashion extravaganza ...The Lakme India
Fashion Week .With barely a day to go to for the mega event the tension
is mounting and everybody is onto a rat race, fixing things in place.
Fitting sessions are on at the well-known nightspot, the National Centre
for the Performing Arts (NCPA) with choreographers including Lubna Adams
camping there.
India's
renowned designers will parade their Pret and Diffusion line. Among
them will be Rohit Bal, Satya Paul, Tarun Tahiliani, Wendell Rodricks,
Suneet Verma, Hemant Trivedi and Malini Ramani. The event would also
encourage new talents to parade their pret and couture creations at
the week-long affair. As we stepped behind the scenes yesterday, squeezing
past leggy beauties, staying out of the way of stressed designers, choreographers
we sneaked a peak at designer Tarun Tahiliani's fittings, which includes
kaftans, drapes, chikans, dupattas, halters and jackets.
"Jitters
only start at the fitting stage, but, with my fitting rounds already
done, it is rather a very lethargic feeling waiting to see the real
show on stage. LIWF is a superb arena and I hope the clothes should
look correctly fit the models. I believe, fashion is all about fit than
about embellishment and colour. That's why; finish of the clothes is
the most important for any designer," said Tarun. Then we caught up
with Arti, who too is showing her collection for the first time. Let's
see what she has in store for the show. "I m working only with natural
dyes. My collections are craft-based and that's what I want to bring
at the forefront. Without any ornamentation with no zari and embroideries,
using only textures and colours, I want to present my collections. There
will be a mixture of Western and Indian garments using whole gamut of
fabrics from cottons to silks, without using any chemical dyes would
be unique features of my clothes. Silhouettes are simple and accent
is only on the colours and fabrics", said Arti, designer.
And
flaunting these creations will be 13 new models choosen by the FDCI.
The list includes Uma Chiplunkar, Kaveri Khullaar, Gauhar Khan, Candice
Pinto, Mridula Chandrashekhar, Kavita Kharayat to name a few. Like Dubai-based
model Murtaza who will be making his first appearance on the Indian
ramp at LIFW.
"Its'
my first time in Mumbai and I am very excited to be a part of LIFW.
Since these days we all are going through our fitting rounds, lots of
interesting things are happening. That makes it a wonderful experience
and I am looking forward to the final show. For male models it is much
easier this year as there are few shows for them," said Murtaza.
But
the focus of the Fashion Week is more trade-oriented, where the clothes
showcased are representative samples, which can then be produced in
larger quantities for sale through multiple outlets. Hence, the event
takes on a more "serious business" orientation, as compared to mere
couture shows. So the event is maturing in the direction of putting
the Indian fashion industry as a force on the world map. However, for
all the trendy and fashion conscious people it's certainly going to
be a cool week with a spectrum of modern designs to choose from.
Indian
fashion goes global
Mumbai,
July 13: The Indian fashion industry is all set to dress up the
Indian women in all Western glory providing that global look that seems
to have become very popular these days. With barely a week left for
the India Fashion Week, designer Narendra Kumar launched his 'Chai'
brand in association with Banswara Syntex.The brand will cash onto the
growing trend among cosmopolitan Indian women towards wearing formal
Western lines and cuts to work.
RL
Toshniwal, CEO of Banswara Syntex, says: Realising this trend, designers
have been quick to accommodate these Western preferences into their
collection. However, they feel that this trend will put the traditional
salwar kameez and sari to any risk. Narendra Kumar, designer of the
Chai brand, reiterates that his brand is not an attempt to oust the
saris and salwar kameez from the Indian women's wardrobe. The Chai brand
attempts to change the look of Western wear to be insync with global
fashion, a look that will emphasise the wearability, quality, pricing
and the Indianness of spirit.
Narendra
Kumar says: Despite working women in India opting to wear comfortable
trousers the saris and salwar kameez will not lose their position as
the indispensable Indian formal wear. Weddings and other formal occasions
are seen as the perfect example to show off the traditional sari. However,
for the time being, Western lines and cuts rule the roost at the office.
The Indian woman requires a look that exudes confidence, grace and style
and to make an attitude statement and Western wear provides just that.
Models
Neha and Shonal say that college students feel that although traditional
attire of the saris and salwars have their own appeal, the comfort level
in trousers and denims is unmatched. Gone are those days where women
would prefer only to dress up in salwars and saris to work and enter
any Mumbai local. One can witness that the trouser has entered the formal
attire arena quite effortlessly. Smita and Nisha, both college girls,
have to say that with Western wear already being accepted by the cosmopolitan
Indian women one waits to find out what new trends and styles will be
doled out in the Indian Fashion Week for fashion afficadoes to lap up!
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