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Designers take to green at India fashion
week
New Delhi:
Top designers are taking the cue from their foreign counterparts
and have been going 'green' by using eco-friendly fabrics
for their latest creations at the ongoing Wills India Fashion
Week in Delhi. With the dangers of 'global warming', polluted
rivers and oceans with plastics and pesticides, the new mantra
among the designers is to 'save the environment'. Being environmentally
conscious and staying hip is the latest buzzword as designers
take to creating ensembles using natural fabrics. "My take
is to wear cotton. Let's wear something natural and let's
not get into very synthetic clothes because its very-very
bad for your own skin, its bad for your life. I think we should
go eco friendly," said top fashion designer Ritu Kumar. "I
think Mahatma Gandhi started it, you know, when he said, I
would wear Khadi. He started weaving. That is in our tradition
and that is the easiest thing for us to adapt to," Dipannita
Sharma, model turned actress said. Fashion designer Aruna
Singh who is renowned for her love for traditional weaves
and prints has placed the model of a spinning wheel at her
stall to popularise the use of natural fabrics. "This is very
important, I think it is really nice to have hand woven fabrics,
because the beauty of the hand woven thing is definitely different
and this will actually save the environment," she said. Meanwhile,
fashion designer Deepika Govind presented two collections
that bear the imprints of her cause: 'Conference of the Birds,
Concert of the Sea'. Using highly textural compositions, self
developed fabrics and innovative silhouettes; Deepika translated
her ideologies into wearable clothing. She said it was high
time that designers woke up to their responsibility. "It's
a platform from where I can communicate to the world that
all of us need to awaken, wake up and little bit from each
one of us will make this world a better place for sure. One
individual or one organisation cannot do this. It is such
a shattering thought that all habitation would be destroyed
50 years from now" she said. Designer J. J. Vallaya said:
"I suppose it's a movement that we all need to be very alive
to. We are living in a planet that is being threatened by
ourselves. So, I think certain changes need to be made and
eco-friendly is the new mantra." The 11th edition of WIFW
promises to be a grand affair with around 84 designers and
40 shows. The five-day event, which opened on March 12, is
being held at the Pragati Maidan here. Events like the Wills
India Fashion Week provide a platform for the designers to
directly interact with the buyers and do good business.
-Mar 15, 2008
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