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Handicraft industry in Rajasthan explores domestic
market to beat recession
Jaipur:
Battered by the economic slowdown, handicraft exporters
in Rajasthan now look to the domestic market to survive
through the crisis, as it remained largely unaffected
by the global meltdown as compared to the rest of the
world. To tap the domestic market, the Federation of Rajasthan
Handicraft Exporters (FRHE) organised a three-day Handicraft
Fair in Birla Auditorium of Jaipur in order to provide
a platform to sellers and buyers of handicraft. About
100 exhibitors showcased their world-class quality items,
including blue pottery, ceramics, clay items, traditional
furnishing items, textiles, jewellery and furniture artifacts
on the last day of the expo today. All items which were
used to be exported are now being offered in the local
market to whole sellers, retailers and even individual
buyers. “When we were earlier exporting, we did not pay
any attention to the Jaipur or local market. This time
because of the economic slowdown, we are attracted to
domestic market and exploring it. We think if we tap the
domestic market our handicraft will survive and it will
grow,”said Pradeep Kumar Chabra, an exporter. Dilip Vaid,
Chairman of FRHE, visualises the domestic market to grow
big in the next five years, and expects many exporters
to shift focus to domestic market from the international
market. “I will not be surprised when many exporters who
call themselves as exporters will be focusing on domestic
markets rather than international market. The best thing
about our industry even in this difficult time is that
every piece sold here has got a background of livelihood
generated,” said Vaid. This year the handicraft Industry
in Rajasthan exported items worth Rs 200 billion, which
is Rs 150 billion less compared with the last fiscal year.
Exporters now feel that the domestic market has a great
potential and if explored properly they can sail through
the economic meltdown and maintain their profits.
-August
16, 2009
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