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January 30, 2010

Celina launches new brand campaign of Egypt to attract Indian tourists

     New Delhi: Egypt's brand ambassador and Bollywood actor Celina Jaitly launched a new brand campaign and logo that brings alive all the wonders of this ancient land of the Pharaohs. The former Miss India Universe unveiled the new logo of Egypt and also announced the launch of their new advertising campaign in India. Speaking on the occasion, Egyptian Ambassador Dr. Mohamed Higazy said, "India is very important to us not only as a tourism market but more so as a country with which we share strong political and cultural ties." "India and Egypt have cultural synergies and affinities that go far back in history. It is for this reason that we are launching our new campaign and logo here. We want more and more Indians to visit Egypt and experience for themselves the warm hospitality of Egypt something for which both India and Egypt are fabled," he said. "Further, both the countries are perfect tourist destinations offering an eclectic mix of past and the present, ancient and modern, art and culture, heritage and history, sports and entertainment," Dr. Higazy added. Explaining the new campaign and logo and slogan, the Egyptian Tourism Authority Director, Adel El Masry said: "The new brand campaign, logo and slogan signify that Egypt is not only the origin of a great civilization that helped in shaping universal culture but as a tourist destination it is the source of new experiences, rich personal inspiration and has outstanding stories to tell." The launch was preceded by a grand performance of the renowned Egyptian Belly Dance that has captured the imagination of the world.
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