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August 1, 2012

'Vacant' London hotels forced to cut prices over absence of Olympics tourists

     London: London hotels have been forced to dramatically cut their prices owing to absentee Olympics tourists. The usual guests, such as businessmen and coach parties, have opted to stay away from the city, a report said. Other tourist attractions such as museums and theatres in London are also struggling to compete with the ongoing Olympics, with attendances falling by up to a third. Alison Couper, Senior Director of Global Communications at Hotels.com, said demand from tourists has not been as strong as hoped, and the rooms block-booked months ago by organiser LOCOG have been released back into the market as they were not used. "There is certainly quite a good amount of availability still. Initially LOGOC procured a lot of hotel rooms right at the start for officials, the media and the Olympic family but they then started releasing them," The Telegraph quoted Couper, as saying. "Businessmen are not coming to London , but also big groups of tourists - such as large Japanese and Chinese groups, did not book the volumes of rooms out that they would have done a year ago," she added. Another hotelier, Loanne Fresco, Director at the Columbia Hotel in London 's Bayswater, said the Olympics has displaced other kinds of guests, such as businessmen, who would normally stay at the hotel. "We haven't got a conference at all this summer. No one who hasn't got to come into central London is coming in. We have the worst June we had for some time and August is not very full," she said. The Association of Leading Visitor Attractions, which represents popular tourist attractions and museums in London, also said that attendance over the last two weeks had fallen by around a third, the report said.
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