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| August 1, 2012 | 'Vacant' London hotels forced to cut prices over absence of Olympics tourists | | London: London hotels have been forced to dramatically cut their prices owing to absentee Olympics tourists. The usual guests, such as businessmen and coach parties, have opted to stay away
from the city, a report said. Other tourist attractions such as museums and theatres
in London are also struggling to compete with the ongoing Olympics, with attendances
falling by up to a third. Alison Couper, Senior Director of Global Communications
at Hotels.com, said demand from tourists has not been as strong as hoped, and
the rooms block-booked months ago by organiser LOCOG have been released back into
the market as they were not used. "There is certainly quite a good amount of availability
still. Initially LOGOC procured a lot of hotel rooms right at the start for officials,
the media and the Olympic family but they then started releasing them," The Telegraph
quoted Couper, as saying. "Businessmen are not coming to London , but also big
groups of tourists - such as large Japanese and Chinese groups, did not book the
volumes of rooms out that they would have done a year ago," she added. Another
hotelier, Loanne Fresco, Director at the Columbia Hotel in London 's Bayswater,
said the Olympics has displaced other kinds of guests, such as businessmen, who
would normally stay at the hotel. "We haven't got a conference at all this summer.
No one who hasn't got to come into central London is coming in. We have the worst
June we had for some time and August is not very full," she said. The Association
of Leading Visitor Attractions, which represents popular tourist attractions and
museums in London, also said that attendance over the last two weeks had fallen
by around a third, the report said.
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