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Aryan Khan launches luxury lifestyle brand, to sell D’YAVOL Vodka in India

MUMBAI, Dec 15: Bollywood actor Shah Rukh Khan's son, 25-year-old Aryan Khan has launched Slab Ventures, a fashion and beverage company, along with his business partners Bunty Singh and Leti Blagoeva.

Slab Ventures products will sell under a collective called D’YAVOL. It will offer Vodka - D’YAVOL Vodka - as the first product and will launch other beverages and apparel lines later.

Slab Ventures has tied up with the world’s largest brewing company, Anheuser-Busch InBev (AB InBev), to distribute and market the product. The latter is famous for its Budweiser and Corona beer. AB InBev India sells the beer in the country.

D’YAVOL is imported from Poland and is available in Maharashtra for Rs 5,000, in Goa for Rs 4,000 and in Karnataka for Rs 6,500, according to reports. It will soon be available in Delhi and other north Indian towns. Bacardi’s Grey Goose and LVMH’s Belvedere are competitors.

However, Indians mostly consume whisky, brandy and rum.

"It’s been nearly 5 years since the conception of this lifestyle luxury collective. D’Yavol is finally here," Aryan Khan wrote on Instagram

“As of now, we’re thinking of an apparel line that comes in March and it will be brought to the consumer by limited edition capsule collections, made available to them via drops on our web-store. As we go on from there, there will perhaps be more verticals,” Aryan Khan said.

The partners are family friends.

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