Notice: Undefined variable: mid in /home/lakshmi87/public_html/travel/travel-features-news.php on line 4 Reliance relaunches Campa Cola soft drinks this summer - India Travel Times
Reliance launches Campa Cola, the 'Great Indian Taste'
A traveller's delight! Reliance's Campa Cola will come in three refreshing
flavours of Campa Cola, Campa Orange and Campa Lemon, and in five sizes
of 200 ml to 2 litre bottles.There is going to be plenty of fizz and sparkle in the
Indian soft drink market. Billionaire Mukesh Ambani's retail arm is getting ready
to seize the vast Indian space by this summer.
NEW DELHI, March 16: The indigenous, now-defunct brand Campa Cola is making
a comeback possibly this summer. Reliance acquired Campa Cola from the Pure
Drinks Group last August for $2.7 million (Rs 22 crore).
Reliance Retail Ventures, the retail arm of the Reliance group, promises the
nostalgia of "The Great Indian Taste" of the late 1970s, and more.
To start with, the Campa portfolio will have Campa Cola, Campa Lemon and Campa
Orange flavours in the beverage category. The soft drinks will be available
in five different sizes, ranging from 200 ml to 2 litre bottles.
Reliance Consumer Products (RCPL), the fast-moving consumer goods arm and subsidiary
of Reliance Retail Ventures (RRVL), has announced the relaunch of the iconic
brand.
A Reliance Group spokesperson said: “By presenting Campa in its new avatar,
we hope to inspire consumers across generations to embrace this truly iconic
brand and trigger a new excitement in the beverage segment ... The Campa portfolio
will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling
beverage category."
Pure Drinks New Delhi Limited, which manufactured Campa Cola, is a 72 year
old private Indian company registered at Patiala. Campa Cola became the market
leader when Coca-Cola was forced to leave the country under certain unfavourable
regulations in 1977. However, later when foreign soft drink giant Pepsi entered
the Indian market, and Coca-Cola returned, Campa Cola lost its fizz and by 2000
its bottling plant was closed in Delhi.
WHAT TO DO, WHEN... : IndiaTravelTimes does not guarantee the
authenticity of the video (above) of the episode of the flight turbulence at
Durgapur airport on May 1, yet this is being put out with a view to
familiarising the ordinary fliers with such probabilities lest they are
caught unawares and fail to react rationally to handle such terrible
situations. The 'eternity' can last up to 15 minutes. Tighten your belts,
believe in your pilot and shift your thoughts to reduce disabling anxieties!
Rest assured, the aircraft can rock and fall but not more than a hundred
feet anyway.
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symptomatic of covid. The quarantines are metal boxes set up in far away
camps. The authoritarian regime is resorting to draconian methods to check a
new wave of the epidemic in the country that has already locked down three
cities currently. On the other hand, the US presents a contrasting scenario
where in the name freedom large sections of people refuse vaccination and
assault health workers who mandate the covid restrictions.
Virgin Galactic's Richard Branson, who opened a new chapter in
space age last month by launching the first manned private flight
to the edge of space, flying in his own spaceplane, has
invited everyone to join his expedition of space travel and
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adverse events post immunisation, the serious complaints being
non-specific blood clots. These related to viral vector vaccines of
human and non-human source: AstraZeneca and Janssen. How
did it happen. There are various views. But here is a suggestion
how simply it can be prevented.
Marking a fierce but interesting competition among the
billionaires, adventure specialist Richard Branson launched
commercial space travel from his 'Spaceport America' on Sunday,
pipping the world's richest man, Amazon's Jeff Bezos, to the
post, becoming the early bird to fly to the edge of space as the
first private space tourist nine days earlier than his rival.
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President Biden has signed the Juneteenth National
Independence Day Bill making June 19 a federal public holiday to
commemorate the symbolic end of chattel slavery in the US.
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