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Reliance relaunches Campa Cola soft drinks this summer - India Travel Times
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Reliance launches Campa Cola, the 'Great Indian Taste'

A traveller's delight! Reliance's Campa Cola will come in three refreshing flavours of Campa Cola, Campa Orange and Campa Lemon, and in five sizes of 200 ml to 2 litre bottles.There is going to be plenty of fizz and sparkle in the Indian soft drink market. Billionaire Mukesh Ambani's retail arm is getting ready to seize the vast Indian space by this summer.

NEW DELHI, March 16: The indigenous, now-defunct brand Campa Cola is making a comeback possibly this summer. Reliance acquired Campa Cola from the Pure Drinks Group last August for $2.7 million (Rs 22 crore).

Reliance Retail Ventures, the retail arm of the Reliance group, promises the nostalgia of "The Great Indian Taste" of the late 1970s, and more.

To start with, the Campa portfolio will have Campa Cola, Campa Lemon and Campa Orange flavours in the beverage category. The soft drinks will be available in five different sizes, ranging from 200 ml to 2 litre bottles.

Reliance Consumer Products (RCPL), the fast-moving consumer goods arm and subsidiary of Reliance Retail Ventures (RRVL), has announced the relaunch of the iconic brand.

A Reliance Group spokesperson said: “By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment ... The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category."

Pure Drinks New Delhi Limited, which manufactured Campa Cola, is a 72 year old private Indian company registered at Patiala. Campa Cola became the market leader when Coca-Cola was forced to leave the country under certain unfavourable regulations in 1977. However, later when foreign soft drink giant Pepsi entered the Indian market, and Coca-Cola returned, Campa Cola lost its fizz and by 2000 its bottling plant was closed in Delhi.


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