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| March 8, 2010 | Designers Shantanu and Nikhil's new sportswear for Adidas at LIFW | |
Mumbai: Designers Shantanu and Nikhil entered the sports arena with their new S&N label for Adidas Style Essentials at Lakme India Fashion Week (LIFW). The
collection called "Motochic" was showcased by the duo in sporty silhouettes and
a great colour story, which the designers blended with striking drapes for easy
comfort. The colour palette included black, grey and yellow. Stripes and Check
patterns played an important part in adding interest to the line for the jet setting
fitness freaks. Bollywood actor Deepika Padokone glided down the ramp as a
showstopper
adorning a diagonal striped sleeveless Tee with a shimmering clinched waist teamed
with metallic balloon micro shorts. "This time I think I really enjoyed myself
and like I said, I think it has to do with the fact that it's sports mixed fashion
and it's comfortable at the same time. So I think everything put together, I was
feeling my best today." said Padukone. Meanwhile, designer Narendra Kumar also
showcased his collection for Jeans as a 21st century style statement. The collection
inspired with future, had a clever blend of luxurious ethnic inspirations and
modern shapes. Sprayed, laminated, bleached and coloured, the denims in Kumar's
collection were shredded, dyed and patched. Men's jacket had net insets or was
contoured with piping and contrast patches. Trench and long coats, biker and
cropped
jackets, with military style detailing, epaulets and zippers were ideal for a
trip to the moon. Women's wear was short with the fitted dresses, tiny tops and
skinny jeans ideal for cocktail hours. Actor Neil Nitin Mukesh, who walked the
ramp for Kumar, ended the show wearing a sharply cut denim jacket with leather
trims. Kumar said that through his sense of fashion he wanted to touch futurism.
"We are always looking towards buying companies all over the world. Soon we will
be buying space on mars and moon. But that kind of futurism has never touched
fashion. We wanted to bring that. Our life is surrounded by everything that is
future...like cars and buildings etc. But fashion has always been about
embellishments.
We wanted to take fashion to the space age," he added. Lakme India Fashion Week
(LIFW), organised twice annually, is being held from March 5-9 and will involve
events like media seminars, business-to-business meetings and a buyers' forum,
apart from the regular fashion shows. The event will also provide a platform for
fresh designers who possess the talent through the Gen Next shows. Around 64
designers would showcase their collections in this season. |
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