May 12, 2016
NEW DELHI: A three-day kids fashion show will be held from June 3 to 5, 2016 at
the Phoenix Market City, Mumbai and from June 17 to 19, 2016 at The Ambience
Mall, Gurgaon. The auditions for kids for the event were held in Delhi on May 14-
15 at Ambience Mall, Gurgaon and will be open for kids between 4 to 14 years of
age.
The fifth edition of Asia's largest platform for kids fashion industry, India Kids
Fashion Week (IKFW), will have buyers from India and West Asia and Asia. The
brands and designers participating in the mega show will get an opportunity to
reach out to a wider audience by displaying their collections, including apparels
and accessories.
"Indian designers are trying their best to fill the void in the segment of kids'
fashion. Some of them already have their own line of kidswear and several others
are choosing to design for children than for adults. While we already have
participation from renowned designers and brands, several talented, up and
coming designers are also showing keen interest in India Kids Fashion Week as it
will give them a platform to evolve and widen their reach," Manoj Mahla, Director,
Craftworld Events, the organisers of the event, said.
"After the phenomenal response we have received to the last three editions of the
India Kids Fashion Week, we are now set to roll out another exciting fashion
extravaganza that will be bigger and better than the earlier editions and is set to
redefine kidswear India," he said.
The kids fashion has been evolving over the years. The parents have become
style-conscious and want their kids to be sporting the latest trends like jacquard
skirt or a long-hooded waistcoat, the organisers claimed. They look up to their
favourite icons like actors and other celebs.
There is great potential for kidswear market in India. Many international brands
have created a strong foothold in the country.
Celebrities like Sushmita Sen, Dia Mirza, Sohail Khan, Vivek Oberoi, Neil Nitin
Mukesh, Mandira Bedi and Genelia D'Souza shared stage in the past three editions
of IFKW. The kids strutted the ramp in creations from designers like Rocky S,
Narendra Kumar,Nishka Lulla, Malini Ramani, Payal Singhal and others.
India Kids Fashion Week is an initiative to put India on the map of the fashion
industry for kids. It offers India’s upcoming fashion industry for kids a platform to
showcase their designs. It enblaes direct contact between the creator and the
consumer. The Indian kids wear industry is estimated to go up to Rs 80,000 crore
in 2016.